Skin cancer is becoming increasingly common in Norway, but the story isn't only about rising numbers. Understanding the role of UV exposure — and the practical steps we can take to reduce it — gives us something much more useful: the ability to protect our skin without fearing the sun.

From natural oils to sunscreen “toxicity”, social media is bringing old sunscreen myths back into the conversation. Here are some of the most common claims — and what current evidence actually tells us.

The US has just approved bemotrizinol, a modern UV filter that has been used in European sunscreen technology for years. Discover why this ingredient matters, how modern UV protection works, and how Skinvisibles combines advanced filter technology with targeted skincare benefits